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Glossary

Lines Per Inch (LPI)

Abbreviation for Lines-Per-Inch. A unit for measuring output resolutions for lithography, screen printing and other output methods.

Lithography

A method of printing where metal plates are chemically treated so that the image area accepts ink and non-image areas repel ink. Lithography is a unique conventional printing method in that the image and non-image areas are on the same flat surface.

Live Area

Area on a print job that will actually show in the final product.

LiveProoftm

Our trademarked online .pdf proofing and approval system.

LPI

Abbreviation for Lines-Per-Inch. A unit for measuring output resolutions for lithography, screen printing and other output methods.

Magenta

Also known as process red; one of the 4 basic ink colors in process color printing; "M" in abbreviation CMYK.

Marketing

Marketing refers to both products and strategies used to increase awareness of a brand, company, or item. Many printing products are marketing tools, such as banner displays and brochures.

To learn more about successful marketing strategies, check out http://www.printingamerica.com/

Makeready

(1) All activities required to prepare a press or other machine to function for a specific printing or bindery job, as compared to production run. Also called setup.

(2) Paper used in the makeready process at any stage in production. Makeready paper is part of waste or spoilage.

Matte

Dull non-glossy finish.

Mockup

A product that is handmade by a graphic artist to show how the finished product will look. This is not created on the exact paper stock that the final product will be printed on. Sometimes also called a "dummy".

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