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Glossary

PMS (Pantone Matching Systems)

The most popular color matching system used in the printing industry. A true PMS color is defined by a mixture of inks that will provide a specific color. PMS colors are often associated with a color code and can be used to produce colors outside the CMYK gamut.

PostScript

A page description language developed by Adobe Systems that tells a printer how an image is to be printed.

PPI (Pixels Per Inch)

Also referred to as Pixels Per Inch (PPI), which is a measurement of resolution of a printed image determined by the number of dots that fit into one inch. For optimal results, your image must be at least 300 DPI/PPI at the final output size. Please do not attempt to change a low resolution image to a higher one by changing the DPI/PPI in your image software. Doing so will result in a blurred output.

Preflight

A procedure used to ensure the submitted artwork is properly prepared for prepress to our standard file requirements.

Prepress

Electronic file preparation, stripping, platemaking and other prepress functions performed by the printer prior to printing.

Printer's Spreads

Multi-page documents made into two page sections, so they are imposed for printing, as compared to Reader's Spreads.

Process Colors

The four basic colors used in printing to simulate full spectrum color. Cyan (process blue), magenta (process red), yellow (process yellow), black (process black).

Process Color (Inks)

The colors used for four-color process printing: yellow, magenta, cyan and black.

Proof

Provides the opportunity to review and approve the artwork prior to production. Proofs are offered in the form of a PDF or Hard Copy which must be viewed and approved prior to the production of the order product.

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