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Glossary

Back up

To print on the second side of a sheet already printed on one side.

Bind

Usually refers to the joining of leafs or signatures together of multi-page printed jobs, with either wire, glue or other means. Examples of jobs that are bound include some calendars, books, and catalogs.

Bindery

The processes that takes place after the printing has been complete. This includes cutting, scoring, folding, drilling, collating, stitching, and gluing.

Bitmap Images

Computerized image made up of a collection of dots or pixels; these images appear blocky when you zoom in; also known as raster images.

Blanket

In offset printing, a blanket is a rubber-surfaced fabric that is clamped around a cylinder. The image is transferred from the plate to the blanket, and once the sheet is fed through the press, the blanket is what transfers the image to the sheet.

Bleed

A bleed is when an image extends beyond the trim edge of the printed product. If your image is not white on all four sides, you MUST include bleeds in your files. Add 1/8" (.125") to each side of the file. For example, for a 4" x 6" postcard with full bleed, the image size should be submitted at 4.25" x 6.25"

Blind Embossing

A technique in which a design is pressed into a sheet without ink or foil, creating a raised image.

Border

Margin or line between the image area and the edge of the paper.

Book Paper

Category of paper suitable for books, magazines, catalogs, advertising and general printing needs. Book paper is divided into uncoated paper (also called offset paper), coated paper (also called art paper, enamel paper, gloss paper and slick paper) and text paper.

Brightness

The brilliance or reflective quality of paper affecting contrast in printing.

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